AMERICAN APPAREL

American apparel Made in Downtown LA
American Apparel's industrial revolution has been in progress for nearly 10 years now.

American Apparel is an industrial revolution. American Apparel has kept it local when other manufacturers have taken it overseas

American apparel believes that having manufacturing under the same roof as design, marketing, accounting, retail and distribution gives them the ability to quickly mobilize all departments, to respond directly to changes in the market, and to have complete visibility over their product - start to finish.
Not only is this an efficient method for their company, but also for the environment. Vertical integration by definition shrinks a company's carbon footprint, as the materials are not shipped back and forth internationally, across thousands of miles, in the production process. As you can imagine, most garments you buy are the sum of disparate entities - knitted in one place, dyed in another, sold wholesale somewhere else and finally cut and sewn in unethical, sweatshop conditions.
This is many of American apparel slogan: "We don't have to do things this way, we just believe it's the right way".

This logo is exposed a lot and is very dominant. The font is Arial the colour is black its clean and simple.
This is effective, this communicates that American apparel is a sophisticated and a true American brand that is made in America.  

These commericals below are very provocative and its seductive, this is communicated with the music used, the models and with the black and white tone.
The videos capture the essence of the company and feature of workers, friends and customers.

Business Management Unit 2. Assessment task 1

Outcomes:

Explain, apply and justify a range of effective communication methods used in different business-related situations.



Description:

Your job is to compare and evaluate the communication methods used on two business websites. This assignment is to be completed individually. There is a group assignment alternative, but you will need to discuss this with me before starting work.



Word count: 800



Assessment Criteria:

• Inquiry into aspects of communication using print and online resources.

• Analysis of business information and data.

• Demonstrated knowledge of communication and its relationship to business objectives and strategy.

• A demonstrated awareness of types and purposes of information being communicated.

• Demonstrated understanding of how relationships and audience alter the style and method of communication.

• An evaluation of the effectiveness of the methods used, including a discussion of barriers which may have limited the effectiveness of communication.

• Recommended solutions for overcoming barriers to communication for selected business situations.

• Quality of discussion and the amount of detail provided.



Required tasks:

1. Identify the company and the type of business.

2. Summarise the company’s mission, goals and objectives.

3. Describe how these are communicated on the website.

4. What business strategies are evident on the website?
5. Describe the image or “feel” of the website.

6. Identify the purposes for which the website is used by a) the company and b) the customers.

7. Identify the target audience for the website. How has the website been tailored to a specific audience?

8. Create a diagram or table that identifies the information being communicated by this website and the method specific to each piece of information.

9. Identify and explain the most effective method of communication.

10. Suggest improvements to the website to allow for more effective communication and justify your suggestions.