Marco Environment factors that influence and affect the businesses marketing decisions:
Economic: When the world was in economic crisis the traders were troubled with a decline in sales luxury swimwear were greatly affected.
Political and Legal: When Australia was battling a drought. Water restriction were put in place which affected the sales of children's pool toys and swimming gear.
Social and Cultural: Helped play corp make money with the distribution of cookware like baccarat etc. with television programs such as Masterchef and Huey's kitchen.
Play corp targets the niche market with many of its products like Seafolly swimwear, this product can retail from $109 to $400 . This products demographic dimensions include the female gender that would buy this product that is targeted for young adults 16-24 years of age. The lifestyle of the customer would be fit and loves going to the beach and goes on beach holidays quite a bit. The income would be at a high rate and not a scarfed Muslim woman would be buying swimwear for herself obviously.The Geographic dimension is city life close to the beach or pools. The behavioural dimensions familiarity with the brand internationally and nationally. The frequency of buying swimwear would be every summer and the customer would go to a department store or a Seafolly store. Information collection of data is collected who social websites like Facebook where customer can give feedback, their opinion and also check out the new styles and savings in store sales. Teen magazines for the young adults have many pages dedicated for feedback. Internal information like sale figures, trends, quality data, profit and loss data is also important.
http://www.facebook.com/pages/Seafolly/54010601224
Play corp distribution is a company that has many branded companies that are sold through Australian retail. Everlast is one of the key components to keeping Play corp successful. Everlast plays a big role in the fitness market with merchandise in stores like Rebel sport, Almart store etc. Everlast is one of the most recognisable boxing appeals. Everlast brand is represented in over 101 countries and holds 88 licensees worldwide and was founded in 1910.Everlast’s marketing is solely dependent on Everlast Corporation with many celebrity endorsements including Mohammed Ali etc and appearing in many boxing movies like Million dollar baby etc.
Economic: When the world was in economic crisis the traders were troubled with a decline in sales luxury swimwear were greatly affected.
Political and Legal: When Australia was battling a drought. Water restriction were put in place which affected the sales of children's pool toys and swimming gear.
Social and Cultural: Helped play corp make money with the distribution of cookware like baccarat etc. with television programs such as Masterchef and Huey's kitchen.
Play corp targets the niche market with many of its products like Seafolly swimwear, this product can retail from $109 to $400 . This products demographic dimensions include the female gender that would buy this product that is targeted for young adults 16-24 years of age. The lifestyle of the customer would be fit and loves going to the beach and goes on beach holidays quite a bit. The income would be at a high rate and not a scarfed Muslim woman would be buying swimwear for herself obviously.The Geographic dimension is city life close to the beach or pools. The behavioural dimensions familiarity with the brand internationally and nationally. The frequency of buying swimwear would be every summer and the customer would go to a department store or a Seafolly store. Information collection of data is collected who social websites like Facebook where customer can give feedback, their opinion and also check out the new styles and savings in store sales. Teen magazines for the young adults have many pages dedicated for feedback. Internal information like sale figures, trends, quality data, profit and loss data is also important.
http://www.facebook.com/pages/Seafolly/54010601224
Play corp distribution is a company that has many branded companies that are sold through Australian retail. Everlast is one of the key components to keeping Play corp successful. Everlast plays a big role in the fitness market with merchandise in stores like Rebel sport, Almart store etc. Everlast is one of the most recognisable boxing appeals. Everlast brand is represented in over 101 countries and holds 88 licensees worldwide and was founded in 1910.Everlast’s marketing is solely dependent on Everlast Corporation with many celebrity endorsements including Mohammed Ali etc and appearing in many boxing movies like Million dollar baby etc.
Definition: Everlasting - Lasting or enduring forever; existing or continuing without end; immortal; eternal. "The Everlasting God." Gen. xx1. 33; Continuing indefinitely, or during a long period; perpetual; sometimes used, colloquially, as a strong intensive; as, "this everlasting nonsense"
A pair of plain black on piece Seafolly bikinis retail for $109 at Myer but the whole sale price is $54.50 at a rate of 55% less the retail. The distribution channel is Manufacture- Whole saler(Play corp)- Retail(Myer)- Customer.
The promotion strategies and their effectiveness include having many of their products in product placements example Baccarat Cookware being used in television programs like Masterchef, Better homes and Gardens etc. this is very effective because it saves money on television commericals and is a great way of showing the product in a good light. Having many celebrities showing off Seafolly swimwear in summer is great to send trend and being photographed and published in the newspaper equals free publicity.
Annual launch party, shows off the the latest products This is effective because many influential people come to support and publicised.
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